SEM or Search Engine Marketing is name given to paid search. It is sometimes called PPC (pay-per-click) and refers to the ads you see on the top and bottom of a Google search results page. Much like SEO, the higher your ad appears the more likely it is someone will click on it. A well-executed SEM strategy can deliver you a large number of qualified leads without costing you the earth.
With so many businesses in Perth it can be difficult to get your business seen. SEM can be one of the most effective digital marketing tools you can use to break out from the pack and secure highly qualified leads.
The benefits are:
As soon as you launch your ads they will start appearing in search results. This means leads coming to your website in a matter of minutes. This is great for new websites or brands that have very little exposure.
Highly targeted ads
Targeting your ads so that they are shown to the right audience (your customers) is a key ingredient to a successful SEM campaign. Ads can be targeted by keyword, location, device, audience and more. Constant optimization and tracking will ensure only the most qualified leads are sent to your website.
By definition pay-per-click means you only pay when someone clicks on your ad. Rather than a blanket coverage approach of newspapers or letter-box-drops we can help you get your ads seen by people who are genuinely interested in your business. Therefore spending your marketing dollars only on those likely to buy from you.
SEM ads can deliver a consistent stream of traffic to your website, thus taking out the spikes and lulls that many business experience. SEM ads can be scheduled to run during certain days and hours, and as they are tied to your budget you can be confident in the number of leads you will receive during a certain period of time thus taking the worry out of business.
Our team of highly experienced digital gurus are Google AdWords specialists. SEM is fully integrated into our processes and we are dedicated to delivering the best result possible to your business.
By aligning with our value of pursuing growth and learning every member of our team undertakes Google training and makes sure they stay up-to-date with the latest news and techniques.
We treat every campaign as if it were our own and are fully transparent in the work we do so you can rest assured that every cent of your marketing dollars are being spent effectively.
Our SEM campaigns are built on a foundation of:
Research and strategy
SEM strategies are essential to delivering a successful campaign. We do this by getting to know your business and your customers and then developing a plan that includes keyword research, bidding strategies, campaign structure, ad copy and more.
Optimisation, reporting and analysis
Like everything we do, we never stop improving. By constantly diving deep into our custom-reporting platform we immerse ourselves in data so that we can tweak the campaigns so that they are always performing at their optimum best. We will also share reports with your regularly so your can see exactly how the campaign is going.
People are not robots, but many SEM ads appear to be written by them. By crafting engaging ads we can increase your clicks and build your brand at the same time.
Beyond the ads
Many digital marketers will focus solely on the SEM ads, but we look beyond the ads to the landing pages on your website and will work with you to ensure they compliment that ads and are primed to take advantage of the leads that we will be sending their way… Because what’s the point of a great ad campaign if the website is not setup to capture the leads?